Steve Atkinson joins mobile network AdMaxim

Steve Atkinson, formerly group sales director at Clear Channel Outdoor, is to join the US-based mobile ad network AdMaxim as its first vice-president of sales for Europe, the Middle East and Africa (EMEA).

Steve Atkinson: joins mobile ad network AdMaxim
Steve Atkinson: joins mobile ad network AdMaxim

Atkinson will lead AdMaxim’s EMEA sales team as the mobile ad network and consultancy moves to build its business outside the US.

The London-based sales force will expand to around 20 to 30 people over the next 12 months.

Atkinson will report to AdMaxim chief executive Sultan Khan.

Atkinson resigned from Clear Channel Outdoor in November 2011. He joined as group sales director in September 2008 from The Independent and The Independent on Sunday, where he was deputy commercial director.

Prior to joining The Independent and The Independent on Sunday in June 2007, Atkinson was group sales director at Titan Outdoor (now part of JCDecaux) from July 2006.

He has also worked at Daily Mail publisher Associated Newspapers between 1989 and 2006, where he held several commercial roles including deputy sales director, Associated Newspapers, and deputy sales director, Mail on Sunday.

Atkinson said: "AdMaxim will cut through the complexity of mobile because it is the first platform to bring all the options together and is driven by a bespoke optimisation system that out-performs the competition."

Following AdMaxium's expansion into Europe, Andrew Edwards, UK group chairman and chief executive and president of Central Europe at Leo Burnett, has joined its board.

Khan said: "The future of mobile marketing is integration, but the current complexity of the mobile sector is a barrier to entry for brands. It is holding back mobile advertising spend.

"We deliberately set out to create a mobile platform that can offer brands the flexibility to use any kind of mobile format or creative approach, combined with precision data optimisation."

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

Share
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and the Telegraph".

Share
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their print editions.

Share

Get news by email