My Media World: Matt Batchelor

Matt Batchelor, director commercial strategy for The Independent, The Independent on Sunday and London Evening Standard wishes he could afford a box at Chelsea, would do anything to avoid sharing a room with Dan Cresta, and believes being bold is fashion choice.

Matt Batchelor: director commercial strategy for The Independent, The Independent on Sunday and London Evening Standard
Matt Batchelor: director commercial strategy for The Independent, The Independent on Sunday and London Evening Standard

I have worked in the media since…
May 1992, and as a result I've just celebrated my 20-year anniversary in the industry. I started out at IPC on their home interest titles.  

I was attracted to this particular role because…
It presented the opportunity to work with a great team charged with reviving the fortunes of a fantastic brand in the Evening Standard. Also, Jon O'Donnell needed someone to help him reach stuff on the top shelf of his office cabinet.

Not many people know…
I'm not really bald. This is a fashion statement...honest.

My worst experience in the media was…
Sharing a room with Dan Cresta (now at CBS) on a jolly to the US in the mid-90s. I still have nightmares.

If there’s one thing I’ve learnt in the media industry it’s…
Not to take yourself too seriously, and to treat everyone with respect.

The best bit of media business I have been involved in was…
The launch of Loaded, which started a revolution in the men’s magazine market, and moving the Standard to the free distribution model.

The one thing I can’t stand in media is…
The lack of time we now have to produce our best ideas.

Outside of work I spend my time…
Being bossed around by my little girl Darcey. She is four and has lots of hair.

If I could do it all over again I would…
Not have agreed to share a room with Dan Cresta.

The one event I would never miss is…
The Media Week Awards.

If money were no object I would…
Buy a corporate box at Stamford Bridge and Lionel Messi to watch from it. 

The next 12 months will be…
As challenging as the last 12 months but a lot more fun.

If I ruled the media world I would…  
Encourage everyone to collaborate more and to allow more time to develop great ideas.

If I could switch places with anyone in the media world it would be…
Mark Zuckerberg. You can never have too many friends.

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