David Beckham scores Elle's first solo male cover

Hearst's Elle UK is celebrating the London 2012 Olympics with a double cover issue featuring David Beckham on sale today, the first time in 26 years the monthly glossy has had a solo male cover model.

David Beckham: Elle's first solo male cover star
David Beckham: Elle's first solo male cover star

Elle believe the Beckham July issue will become a collector's item for Beckham fans.

A special newsstand issue cover is also available alongside the main issue.

The second cover is only available in select retailers but all monthly subscribers will receive the additional Beckham cover, illustrated by artist Frank Stanley.

The former Manchester United and England footballer is set to be among the stars of London 2012 when he represents Team GB in football this summer.

Lorraine Candy, editor-in-chief of Elle, said: "We are delighted to be able to offer fans and Elle readers a double cover for this ground-breaking issue. What better way to celebrate the Olympics at Elle than with David Beckham on the cover?

"He's a global fashion icon, one of the most talented sports stars of our time and is loved by men and women alike.

"We’re confident this particular issue of Elle will quickly become a collector’s item."

Beckham has been photographed by Doug Inglish across 11 pages and also stars in a 10 minute video of the behind-the-scenes of the LA shoot on www.elleuk.com.

The latest issue of Elle has also attracted interest from the wider magazine fraternity after a strategic foray into social media.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.

Share
Aga targets city homes with cooker campaign

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Share
David Abraham MacTaggart lecture: full text

David Abraham MacTaggart lecture: full text

Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival.

Share

Get news by email