David Beckham scores Elle's first solo male cover

Hearst's Elle UK is celebrating the London 2012 Olympics with a double cover issue featuring David Beckham on sale today, the first time in 26 years the monthly glossy has had a solo male cover model.

David Beckham: Elle's first solo male cover star
David Beckham: Elle's first solo male cover star

Elle believe the Beckham July issue will become a collector's item for Beckham fans.

A special newsstand issue cover is also available alongside the main issue.

The second cover is only available in select retailers but all monthly subscribers will receive the additional Beckham cover, illustrated by artist Frank Stanley.

The former Manchester United and England footballer is set to be among the stars of London 2012 when he represents Team GB in football this summer.

Lorraine Candy, editor-in-chief of Elle, said: "We are delighted to be able to offer fans and Elle readers a double cover for this ground-breaking issue. What better way to celebrate the Olympics at Elle than with David Beckham on the cover?

"He's a global fashion icon, one of the most talented sports stars of our time and is loved by men and women alike.

"We’re confident this particular issue of Elle will quickly become a collector’s item."

Beckham has been photographed by Doug Inglish across 11 pages and also stars in a 10 minute video of the behind-the-scenes of the LA shoot on www.elleuk.com.

The latest issue of Elle has also attracted interest from the wider magazine fraternity after a strategic foray into social media.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email