David Beckham scores Elle's first solo male cover

Hearst's Elle UK is celebrating the London 2012 Olympics with a double cover issue featuring David Beckham on sale today, the first time in 26 years the monthly glossy has had a solo male cover model.

David Beckham: Elle's first solo male cover star
David Beckham: Elle's first solo male cover star

Elle believe the Beckham July issue will become a collector's item for Beckham fans.

A special newsstand issue cover is also available alongside the main issue.

The second cover is only available in select retailers but all monthly subscribers will receive the additional Beckham cover, illustrated by artist Frank Stanley.

The former Manchester United and England footballer is set to be among the stars of London 2012 when he represents Team GB in football this summer.

Lorraine Candy, editor-in-chief of Elle, said: "We are delighted to be able to offer fans and Elle readers a double cover for this ground-breaking issue. What better way to celebrate the Olympics at Elle than with David Beckham on the cover?

"He's a global fashion icon, one of the most talented sports stars of our time and is loved by men and women alike.

"We’re confident this particular issue of Elle will quickly become a collector’s item."

Beckham has been photographed by Doug Inglish across 11 pages and also stars in a 10 minute video of the behind-the-scenes of the LA shoot on www.elleuk.com.

The latest issue of Elle has also attracted interest from the wider magazine fraternity after a strategic foray into social media.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Elgin Marbles campaigners launch provocative outdoor ad in London

Elgin Marbles campaigners launch provocative outdoor ad in London

Lobbying efforts to persuade the British Museum to "return" the Elgin Marbles to Greece have taken a surprising turn.

Share
The New Day: media agencies' view on paper's closure

The New Day: media agencies' view on paper's closure

Trinity Mirror's "ambitious" and "bold" decision to launch The New Day in a declining print market was not backed up with enough resources and suffered from a lack of digital engagement, media agencies have told Campaign.

Share
Northern & Shell turns to comScore to boost audience reach claims

Northern & Shell turns to comScore to boost audience reach claims

The owner of the Daily Express, OK! and The Health Lottery claims its online content is twice as likely to reach its target audience than the average website after commissioning independent research from comScore.

Share

Get news by email