Tria Beauty appoints UM London to £1m media account

Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic media planning and buying account.

Tria: appoints UM London to its media business in the UK
Tria: appoints UM London to its media business in the UK

The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media partnerships.

UM London was appointed to the business without a pitch. There was no incumbent, as Tria Beauty has not had a UK planning and buying agency before.

All creative will initially be made in-house by Tria Beauty's US-based team.

Richard Glover, vice-president and general manager for Europe at Tria Beauty, said: "We are very pleased to have UM on board. They have the experience of delivering highly successful campaigns for premium brands, and we look forward to the future relationship in the UK."

Glover confirmed Tria Beauty will spend around £1m on media over the next year.  The first work planned and bought by UM London will be print ads due to break in June.

Russell Place, chief strategy officer at UM London, said: "It's great to work with an ambitious, challenger brand like Tria and help it meet its growth objectives in the UK."

Recent work by Interpublic-owned UM London has included a campaign for the Eden Project's Big Jubilee lunch, a brief it picked up earlier this year alongside sister ad shop McCann Erikson.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

FT to reveal first design overhaul in seven years

FT to reveal first design overhaul in seven years

The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

Share
News UK's Style magazine attracts £1m worth ads for Fashion Week

News UK's Style magazine attracts £1m worth ads for Fashion Week

As further evidence of London Fashion Week's boost to media, The Sunday Times' Style magazine is set to publish its biggest ever issue on Sunday (14th September), running at 172 pages and more than £1 million worth of ad revenues.

Share
Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'

Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'

Magician Dynamo and comedian Ross Noble talk to Campaign about their shows on UKTV and why it's not "ideal" to star in "rubbish" ads.

Share

Get news by email