Absolute Radio nets Currys and PC World football deal

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.

Ian Wright: presenter of Absolute Radio's Rock 'N' Roll Football show
Ian Wright: presenter of Absolute Radio's Rock 'N' Roll Football show

The show, which will be presented as usual by former England footballer Ian Wright, will run from Friday 8 June to Sunday 1 July, but the commercial partnership starts this Monday (28 May).

This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who buy a TV, laptop or MacBook for £549 or more, before Wednesday 6 June, with £10 cashback for every goal England score during Euro 2012.

The deal was brokered by Lindsay Payne, group account director at Walker Media.

The partnership will focus on Currys and PC World's role in helping customers find the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events.

Activity will include several online and social media competitions, with consumers encouraged to share videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website.

Paul Sylvester, Absolute Radio's head of presentation, said: "Our partnership with Currys and PC World will help us take the 'Rock ‘N’ Roll Football' show to new heights this summer."

Follow Daniel Farey-Jones on Twitter @danfareyjones


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email