Absolute Radio nets Currys and PC World football deal

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.

Ian Wright: presenter of Absolute Radio's Rock 'N' Roll Football show
Ian Wright: presenter of Absolute Radio's Rock 'N' Roll Football show

The show, which will be presented as usual by former England footballer Ian Wright, will run from Friday 8 June to Sunday 1 July, but the commercial partnership starts this Monday (28 May).

This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who buy a TV, laptop or MacBook for £549 or more, before Wednesday 6 June, with £10 cashback for every goal England score during Euro 2012.

The deal was brokered by Lindsay Payne, group account director at Walker Media.

The partnership will focus on Currys and PC World's role in helping customers find the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events.

Activity will include several online and social media competitions, with consumers encouraged to share videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website.

Paul Sylvester, Absolute Radio's head of presentation, said: "Our partnership with Currys and PC World will help us take the 'Rock ‘N’ Roll Football' show to new heights this summer."

Follow Daniel Farey-Jones on Twitter @danfareyjones


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Terri White named as new editor of Empire magazine

Terri White named as new editor of Empire magazine

Terri White has been appointed editor-in-chief of Bauer Media's film and entertainment magazine Empire.

Share
The importance of our imagination in media creativity

The importance of our imagination in media creativity

We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor.

Share
Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.

Share

Get news by email