MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

InMobi: partnering with MediaCom for mobile campaigns
InMobi: partnering with MediaCom for mobile campaigns

The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns.

Sprout also offers its own reporting capabilities, including custom event tracking and engagement rates, to maximise mobile rich media campaign effectiveness.

Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling offering for large global advertisers".

Rob Jonas, managing director and vice-president of Europe and the Middle East at InMobi, told Media Week: "As rich media on mobile devices become increasingly critical for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile campaigns, so they can focus on creating and selling the ads."

Follow Arif Durrani on Twitter @DurraniMix

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email