Bet365 to sponsor French Open on ITV

Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.

John Inverdale: will front ITV's live coverage of the French Open
John Inverdale: will front ITV's live coverage of the French Open

The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media, will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4.

ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies' singles finals, will be broadcast on ITV1 live, while daily extended live coverage of the 15-day tournament will be shown on sister channel ITV4.

It is the first time ITV has broadcast live tennis and its coverage of the tournament will be fronted by John Inverdale, with help from former players Amelie Mauresmo, Mark Petchey, Fabrice Santoro and Sam Smith.

Bet365's idents will be made by Drummond Central.

It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV this year. In February, bet365 was unveiled as the sponsor of the soap, 'Emmerdale'.

Jason Spencer, business development director, ITV said: "Having brought on bet365bingo as the sponsor of 'Emmerdale' earlier in the year, we are delighted to be extending our relationship with the group.

"We believe the world-class sporting event is a great brand fit for bet365 and we look forward to another successful partnership."

ITV won the rights to the French Open in October last year. The tournament was previously broadcast by the BBC.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email