RAB launches planning and creativity tools

The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media agencies and creative agencies get more from the medium.

RAB: rolls out Loves Radio Ads app
RAB: rolls out Loves Radio Ads app

RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising effectiveness intelligence service RadioGauge since its launch in 2008.

The data covers over 500 campaigns though to ensure confidentiality it will not reveal results at an individual advertiser level.

Created in response to demand from media and creative agencies, RadioGauge Predict will allow them to obtain sector insights and compare the effects of radio alongside other media.

Simon Redican, managing director of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help them demonstrate radio's effectiveness or to hear best practice examples of ads."

LoveRadioAds is intended to provide examples of creativity in radio advertising through an ad library that can be searched by keyword, decade, agency, brand, award and category.

It will also include a top 10 ads list, updated weekly by the RAB.

Clare Bowen, head of creative development at the RAB, said: "From speaking to agencies, we’ve heard that good radio advertising is notoriously hard to track down.

"The LoveRadioAds app will put a vast range of radio ads directly into people's hands."

Both tools are available as apps and can be found on the RAB website. The LoveRadioAds app was built by Propeller Mobile.

Follow Daniel Farey-Jones on Twitter @danfareyjones

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email