Ocean Outdoor partners with TalkSport for summer sport bulletins

TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.

Ocean Outdoor: media owner's screens will feature TalkSport text bulletins
Ocean Outdoor: media owner's screens will feature TalkSport text bulletins

Throughout the summer, Ocean Outdoor will show TalkSport-curated sports bulletins on its network of 15 large-format digital screens, so people can keep up to date with what is happening on the pitch, track or field while they are out and about.

TalkSport's on-air bulletins will be transformed into text by the TalkSport news team and visualised on Ocean Outdoor's screens, including the new Eastern Motion on the A13 and the Liverpool Media Wall, from Friday (25 May).

Throughout the summer, TalkSport aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital, the free Sport print magazine and digital out of home.

Other outdoor media owners already display news updates on digital screens – for example JCDecaux has a relationship with BSkyB's Sky News – but this is the first such deal TalkSport has signed.

It is understood that Ocean Outdoor will receive revenue through the deal, but a spokesman declined to comment on the details of the partnership.

Adam Bullock, managing director of TalkSport and Sport magazine sales, said: "This summer is a carnival of sport and we know that TalkSport listeners have a voracious appetite to be kept up to date.

"This highly valuable mobile audience will be able to keep in contact with TalkSport's coverage while out and about on-air, online or via Ocean's highly impactful screens."

TalkSport has official broadcast rights for the Euro 2012 football tournament in Poland and Ukraine, which kicks off for two weeks on 8 June.

Richard Malton, marketing director at Ocean Outdoor, said: "Media convergence, technology convergence – it’s all about creating a seamless journey through different environments and mindsets. This unique relationship allows TalkSport to keep its listeners informed, wherever they are."

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Currys PC World launches brand campaign ahead of Christmas

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas seasons with the strapline "we start with you".

Share
Philips launches juicer video campaign with Louis Smith

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

Share
ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vincent Bolloré.

Share

Get news by email