Media360: Spotify preaches the gospel of music

Media360 delegates who thought they were in for just another presentation from Spotify got a surprise when the London Community Gospel Choir led them through a 20-minute singalong.

The music-streaming company booked the choir to demonstrate the power of music, according to Chris Maples, UK managing director and European sales director, who delivered a short pitch afterwards.

Maples said: "Last year, we went from a clever little music app, to a genuine, ambitious, scaled digital business that brings music to millions and creates experiences like the one you just had."

He also alluded to the company's new global partnership with Coca-Cola, which was announced a month ago.

He said: "Every four-year period, Coke are associated with the World Cup, then they do music, then they do the Olympics, then they do music, then they do the World Cup, etcetera, etcetera.

"They asked us to power music for them in all those years that aren't the World Cup or the Olympics. And they said to us they want our relationship with Coke to be bigger than their relationship with Fifa. That's a pretty big deal."

Spotify is available in 13 countries – the US, UK, Sweden, Finland, Norway, Denmark, France, Switzerland, Germany, Austria, Belgium, The Netherlands, and Spain. It has more than 10 million active users and more than three million paying subscribers.

Follow Daniel Farey-Jones on Twitter @danfareyjones


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.

Share
Aga targets city homes with cooker campaign

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Share
David Abraham MacTaggart lecture: full text

David Abraham MacTaggart lecture: full text

Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival.

Share

Get news by email