4th Screen Advertising to sell ads on Daily Mash mobile site

The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad sales partner as it moves to monetise is newly launched mobile website.

The Daily Mash: appoints 4th Screen Advertising as mobile ad sales partner
The Daily Mash: appoints 4th Screen Advertising as mobile ad sales partner

The partnership will bring 4th Screen's rich-media ad formats, which include HTML5 formats and tap-to-expand banners, to Daily Mash's new mobile site, which launched at the weekend with Audi as one of the first advertisers.

Advertising sales for the Daily Mash desktop site will continue to be handled by w00tmedia.

Thedailymash.co.uk attracted 130,000 unique visitors in the UK during April, a decline of 6% year over year, according to comScore.

Mark Slade, chief executive of 4th Screen Advertising, said: "A growing number of publishers are waking up to the fact that mobile isn't just an add-on anymore, but is now at the forefront of modern publishing models."

In March, ITV appointed 4th Screen Advertising as its exclusive third-party mobile sales partner.

Follow Sarah Shearman on Twitter @Shearmans


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Zurich launches snowmen cinema campaign across Europe

Zurich launches snowmen cinema campaign across Europe

Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.

Share
Sainsbury's calls £60 million media review

Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

Share
Cinema ads eight times more effective at making brands stand out than TV, says DCM

Cinema ads eight times more effective at making brands stand out than TV, says DCM

Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research by Digital Cinema Media (DCM).

Share

Get news by email