Hubert Burda sells Love it! And Full House! magazines

13.15 UPDATE: Hubert Burda Media UK has sold real-life titles, Love it! and Full House!, to a start-up called Pep Publishing Ltd that is majority-owned by Hubert Burda Media UK chief executive Luke Patten.

Love it! and Full House!: change of ownership
Love it! and Full House!: change of ownership

Around 40 staff are transferring with the titles from Hurbert Burda's Colchester offices to Pep's Holborn offices, with no redundancies, Patten told Media Week.

Patten said he was a majority shareholder in Pep Publishing, which was "in no way a subsidiary of Burda".

He declined to comment on whether Burda had offered other publishers the chance to buy the two titles and declined to reveal how much Pep had paid for them.

He claimed he would not be taking an executive role at Pep but planned to hire a managing director, saying: "My job is with Hubert Burda UK."

Love It! was originally published by News International's defunct magazine arm News Magazines, but was sold to Hubert Burda Media in 2008 for an undisclosed sum.

Its circulation has halved since its launch in 2006 with a debut ABC of 405,441, to 200,027 in the July – December 2011 period. 

Full House!, which has always been owned by Hubert Burda, has been struggling to make an impact in the competitive women's weeklies sector since its launch in 2005, when it was de-listed by Tesco in the same year.

Its circulation figures have dropped from 235,787 at its launch, to 172,015 in the second half of 2011.

H Bauer's Take A Break, the most popular title in the women's weeklies category, has a circulation of 791,001 copies.

Patten acknowledged the two titles were in a "difficult market" but claimed they were profitable overall and no changes were planned.

Matt Hayes will transfer over from Hubert Burda UK to lead sales for Pep.

The sale leaves Hubert Burda with seven monthy or bi-monthly magazines in the UK. It publishes more than 350 titles across the world.

Hubert Burda last month launched a bi-monthly gardening and craft magazine called Landlove, aimed at serving the lifestyles of women aged 35-plus.

Fabrizio D’Angelo, head of Hubert Burda Media International, said "We are concentrating on our growing UK portfolio of monthly titles with a continuing strategy of acquisition and international group launches. We wish Pep every success." 

Follow Nick Batten on Twitter @NickBatten2


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The X Factor returns with highest launch audience since 2011

The X Factor returns with highest launch audience since 2011

The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures.

Share
Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman.

Share
Havas UK revenue climbs 22% in Q2

Havas UK revenue climbs 22% in Q2

Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.

Share

Get news by email