MediaCom Edinburgh wins charity media account

Erskine, the charity that cares for ex-servicemen and women in Scotland, has awarded its media planning and buying account to MediaCom Edinburgh after a competitive pitch.

Erskine: caring for ex-servicemen and women
Erskine: caring for ex-servicemen and women

Erskine cares for around 1,400 veterans of all ages in homes throughout Scotland, providing long-term respite and dementia care in new purpose-built homes in Bishopton, Erskine, Glasgow and Edinburgh.

It is understood to have worked with the incumbent Carat for 12 years before appointing MediaCom.

David Shearer, managing director of MediaCom Edinburgh, said: "We’re really pleased that we will be able to bring our extensive charities experience to bear on Erskine’s media planning and buying to help them better support more ex-servicemen and women in need."

Sarah McNaught, marketing manager of Erskine, said that this year the charity needs to raise over £8m in voluntary donations to care for over 1,400 ex-Service men and women in its five care homes across Scotland.

She said: "We are delighted to be working with MediaCom and, with their sector experience, are confident that they will enable us to generate great results."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Ars Technica to launch in UK

Ars Technica to launch in UK

Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.

Share
Doctor Who online game gets kids coding

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

Share
Vice News to expand into seven countries

Vice News to expand into seven countries

Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.

Share

Get news by email