NEWSPAPER ABCs: Sun on Sunday is biggest faller in April

The circulation of The Sun's Sunday edition continued down in April, two months after its high-profile launch, but it remains over double that of the Sunday Mirror and its rate of decline slowed.

The Sun: Sunday edition's circulation fell 5.3% in April
The Sun: Sunday edition's circulation fell 5.3% in April

The News International tabloid's April circulation was 2,297,441 copies, which was a 5.3% fall from March, according to the latest ABC data.

In its first week at the end of February the 50p Sunday Sun shifted 3,213,613 copies in a blaze of publicity.

The excitement having faded, it is now down nearly a third from that mark, and also below the 2.7 million copy level the defunct News of the World was holding in its final months.

However, Rupert Murdoch's baby remains well ahead of Trinity Mirror's flagship Sunday Mirror, which dropped 1.6% over the same period to 1,088,354 copies.

A News International spokesperson said: "The Sun remains the biggest selling Sunday newspaper in the UK."

Just before the arrival of The Sun on Sunday, the Sunday Mirror was recording a circulation of over 1.7 million copies, but is now back to where it was when it had to compete with the News of the World.

The biggest riser was Richard Desmond’s Sunday Express, which climbed 5.1% from March to 529,510 copies.

The Mail on Sunday’s much bigger circulation continues its gentle downward course, dropping 1.3% from March to 1,800,674 copies.

For a change the quality papers had a largely good month, in particular The Sunday Times, which rose 2.9% from March to 955,248 copies, possibly driven by demand for its marketing-backed Rich List issue of 29 April.

Bucking the trend was the Independent on Sunday, which fell 2.5% from March to 121,837 copies.

Full April 2012 national newspaper ABC figures

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Dentsu Aegis Network appoints Mark Hollinshead as non-exec director

Dentsu Aegis Network appoints Mark Hollinshead as non-exec director

Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.

Share
Boris Johnson welcomes 'benevolent' Murdoch and News UK to London Bridge

Boris Johnson welcomes 'benevolent' Murdoch and News UK to London Bridge

News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London.

Share
Virgin Media ad starring Usain Bolt banned

Virgin Media ad starring Usain Bolt banned

A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.

Share

Get news by email