NEWSPAPER ABCs: The i stalls after seven-month stellar run

Alexander Lebedev's 20p cut-price i has suffered its first blip after a stellar seven-month run, which has seen it add nearly 90,000 copies to its circulation.

The i: cut-price title's circulation was down 0.78% month on month in April
The i: cut-price title's circulation was down 0.78% month on month in April

The i reported a circulation of 271,648 in April, down 0.78% on the previous month.

The reason for the blip is thought to relate to the Easter holiday, when reading newspapers becomes less habitual for regular readers.

The Easter period also appeared to impact the rest of the newspaper market.

The mid-market and quality titles were both down on the month. The red-tops nudged up 0.3% on the previous month.

Full April 2012 national newspaper ABC figures

Follow John Reynolds on Twitter @johnreynolds10


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email