Media Bitch's Diary 10 May

This week, Bitch has a 99 with Tatler editor Kate Reardon, gets exclusive with Bauer, and catches the polo bug with City AM.

Kate Reardon: editor of Tatler
Kate Reardon: editor of Tatler

Getting her tubs out

For those of you that like get your tongue around a Mr Whippy, Bitch has a tip for you this week. Courtesy of everyone’s friends at Condé Nast, Tatler (in association with Mulberry, whose handbags are to die for) has sent out its own ice-cream van this week.

Catch is, you have to buy the magazine/s Diamond Jubilee Collector's Edition from the van, or bring the voucher from your issue. However, Bitch hears that even the newspaper's rather glam editor Kate Reardon has rolled up her sleeves and was caught serving ice-creams with this (rather suggestive) pose.

Well, Kate darling, that's one way to increase sales, but Bitch isn't too sure how many of the boys think of Tatler as a lads' mag?

Anyway, the first 100 people to buy a copy of the magazine from the van every day will also receive a Mulberry tote bag, so form an orderly queue my little Bitch wannabes.

The van will be at different locations around London this week and next (Westfield London on Thursday and Friday, and Westfield Stratford, Canary Wharf and Covent Garden next week).

Wannabe

After hearing that the launch for Bauer Media’s new ITV programme 'The Exclusives' was taking place at BAFTA in Piccadilly on Thursday morning, Bitch's hopes were high for the venue (she likes a bit of culture, no matter what you all think), but not for the time (darlings, we're in media – who does mornings?) 

Exclusives

The new programme follows six gobby wannabe journalists who are competing for a 12-month contract working for Bauer (having worked there, Bitch would say, really, a prize?). To say that there was the whiff of 'Big Brother' rejects might have been an understatement. Well, it would have been, had any of them actually bothered to turn up.

Darlings, the first rule of journalism – drink the free bar dry, and grab every bit of free publicity you can.

Anyone for...polo?

Bitch has always seen herself as media royalty (don’t laugh too loud, poppets), so she was more than happy to hang around with the City AM team due to its association with this year's Polo in the Park. This year Lawson Muncaster and crew are sponsoring Team Delhi, so swapping helmets for turbans.

City AM

Apparently, Team Delhi’s captain, Satnam Dhillon, knows a thing or two about dressing for a high-profile audience. Dhillon’s father, a wealthy property developer and keen polo enthusiast, calls upon Prince Charles as one of his closest friends, who Bitch has been told, "endearingly" names him "Sooty". Where did this girl put that voting slip to make the UK a republic again…?

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