Mediabrands promotes Harris to key digital role

IPG Mediabrands has appointed James Harris to the newly created role of managing director of digital across its EMEA/G14 region.

James Harris: now UM's managing director of digital across its EMEA/G14 region
James Harris: now UM's managing director of digital across its EMEA/G14 region

Harris is promoted from his current role as head of digital for UM in EMEA/G14 and "will maintain his current UM duties, whilst taking on responsibility for the development of key digital partnerships at IPG Mediabrands level," according to UM.

He will be tasked with developing the IPG Mediabrands MAP (Mediabrands Audience Platform) platform.

The tool encompasses IPG Mediabrands search, social, mobile and display capabilities across IPG agencies, including Reprise and Cadreon.

Arun Kumar, head of MAP, said: "James will help make things happen for us across IPG Mediabrands agencies. Creating a distinctive, differentiated product through the Mediabrands Audience Platform depends on strong leadership to carry it through."

Prior to UM, Harris was deputy managing director at Aegis digital agency Diffiniti. He co-founded the agency with current Carat managing director, Rob Horler, in 1996.

He replaced Rick Corteville, who returned to his native US to take the role of global client director at the fellow Interpublic agency Reprise.

Harris said: "MAP is a vitally important part of IPG Mediabrands global offering. Its capabilities are core to the media landscape."

Follow Mark Banham on Twitter @Banham72


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email