PPA Conference: Tablets are a 'means for survival', says Future chief

Mark Wood, chief executive, Future Publishing, speaks to Media Week about readers' increasing preference for paying for content on a tablet, rather than on a website.

In a market where tablets are predicted to hit the billion mark within three years, Wood says this isn’t a "false dawn", but an area publishers can monetise more successfully.

"People will pay for content on tablets and that is consistent and it's quite a change," he said. "On the web it’s difficult to get people to pay for stuff, on tablets they do. There's a means for survival there and a business model."

Wood said readers are more demanding on tablet computers and expect inventive and multiplatform content such as video and other interactive features.

Here he discusses Future's recent launches and plans for new magazine launches.

Watch the full interview on the videos above.

Videos produced by Sarah Johnson and Ben Hall.

Follow the producers on twitter @BRproducers

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share
Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

Share

Get news by email