PPA Conference: Tablets are a 'means for survival', says Future chief

Mark Wood, chief executive, Future Publishing, speaks to Media Week about readers' increasing preference for paying for content on a tablet, rather than on a website.

In a market where tablets are predicted to hit the billion mark within three years, Wood says this isn’t a "false dawn", but an area publishers can monetise more successfully.

"People will pay for content on tablets and that is consistent and it's quite a change," he said. "On the web it’s difficult to get people to pay for stuff, on tablets they do. There's a means for survival there and a business model."

Wood said readers are more demanding on tablet computers and expect inventive and multiplatform content such as video and other interactive features.

Here he discusses Future's recent launches and plans for new magazine launches.

Watch the full interview on the videos above.

Videos produced by Sarah Johnson and Ben Hall.

Follow the producers on twitter @BRproducers

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email