PPA Conference: Tim Brooks on the new found optimism for professional publishers

Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change.

Talking at the PPA Publishing+ conference today (9May), Brooks describes a "more outwardly facing, less hunched, and less worried" feel to the industry.

He urges publishers to seize the initiative and new revenue streams that are opening up, particularly in the world of Tablets, led by Apple’s iPad.

In parting advice for those still concerned about losing readers of their magazines to their own digital editions, he said: "If you don’t cannibalise yourself somebody else is going to eat you… you need to manage that transition."

Watch the second part of this interview, which talks about the "success" of the Mail Online and "the failure" of The Times paywall, here.

Videos produced by Sarah Johnson and Ben Hall. Follow on Twitter: @BRproducers

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list

MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list

Six of the brightest up-and-coming stars from the world of media and marketing have made Management Today's list of 35 high-flying women under 35.

Share
The Thinkbox TV Planning Awards - video
[Sponsored feature]

The Thinkbox TV Planning Awards - video

Watch the video from the Thinkbox TV Planning Awards, held in association with Campaign and Media Week, where PHD and Drum stole the show.

Share
Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

Share

Get news by email