PPA Conference: Tim Brooks on the new found optimism for professional publishers

Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change.

Talking at the PPA Publishing+ conference today (9May), Brooks describes a "more outwardly facing, less hunched, and less worried" feel to the industry.

He urges publishers to seize the initiative and new revenue streams that are opening up, particularly in the world of Tablets, led by Apple’s iPad.

In parting advice for those still concerned about losing readers of their magazines to their own digital editions, he said: "If you don’t cannibalise yourself somebody else is going to eat you… you need to manage that transition."

Watch the second part of this interview, which talks about the "success" of the Mail Online and "the failure" of The Times paywall, here.

Videos produced by Sarah Johnson and Ben Hall. Follow on Twitter: @BRproducers

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email