Britain's Got Talent extends lead over The Voice

ITV's 'Britain's Got Talent' has extended its lead in the ratings war against BBC's 'The Voice', after attracting the biggest audience for the second week running at the weekend.

Britain's Got Talent: judges Alesha Dixon, David Wallims, Amanda Holden, Simon Cowell
Britain's Got Talent: judges Alesha Dixon, David Wallims, Amanda Holden, Simon Cowell

According to unofficial overnight figures, ‘Britain's Got Talent’ comfortably beat ‘The Voice’ on Sunday and Saturday night, with peak audiences of 10.7 million and 11 million viewers respectively.

‘Britain’s Got Talent’ had an average audience of 9.05 million viewers for its first Sunday night outing, a 35.5% share, between 8pm and 10pm on ITV1 and ITV1 HD. An additional 475,400 watched the show on ITV1 +1.

When ITV1 +1 is included, ‘Britain’s Got Talent’, which is sponsored by Virgin Media, peaked at 11.4 million on Sunday.

By comparison, ‘The Voice’ results show had 2.5 million fewer viewers, with an average of 6.56 million, a 30.3% share, between 7.15pm and 7.45pm on BBC One and BBC One HD on Sunday night.

On Saturday night, ‘Britain’s Got Talent’ had an average audience of 9.48 million viewers, a 38.8% share, between 8.45pm and 10.15pm on ITV1 and ITV1 HD. An additional average of 320,900 watched the show on ITV1 +1.

Including the contribution from ITV1 +1, ‘Britain’s Got Talent’ peaked at 11.5 million viewers on Saturday night.

Saturday was the third week ‘Britain’s Got Talent’ has not been scheduled to overlap with ‘The Voice’, after ITV bosses decided to move the Simon Cowell-fronted show to ensure the talent shows did not overlap.

‘The Voice’ had an average audience of 8.2 million viewers, a 35.7% share, on Saturday night between 7.15pm and 8.45pm on BBC One and BBC One HD.

Although the combined ‘Britain’s Got Talent’ average audience was down slightly on Saturday night compared with the previous week, the peak was higher than the week before.

Live coverage of the FA Cup final on ITV had a whopping peak audience of 11.2 million; the highest peak audience for an FA Cup final on ITV, according to BARB records, which go back to 2002.

Between kick-off at 5.15pm and the game finishing at 7.10pm, an average of nearly nine million people watched the match and, over the course of ITV’s coverage between 3.15pm and 7.45pm, ITV1 had an audience of 5.5 million viewers.

Follow Maisie McCabe on Twitter @MaisieMcCabe

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