Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

Thomas Cook has signed a partnership with Absolute Radio that will feature the UK's Christian O'Connell broadcasting simultaneously with Australian radio's Hamish and Andy, and a competition for listeners from both countries to win a holiday.

Christian O'Connell: will broadcast simultaneously with DJs in Australia
Christian O'Connell: will broadcast simultaneously with DJs in Australia

On 18 May, as part of the deal negotiated by Arena Media, the Christian O'Connell Breakfast Show will give one of its listeners the chance to compete against a listener to Hamish and Andy's show on Fox FM, for the chance to win the holiday.

From today (4 May) the competition will be promoted on-air across the Absolute Radio network of radio stations, highlighting Thomas Cook's range of holidays and to encourage listeners to pre-register for the competition through the Absolute Radio website.

As well as giving either one of Absolute Radio's listeners a holiday to Australia, or one of Fox FM's listeners a trip to the UK, Thomas Cook holidays to Turkey, Tenerife, Kos in Greece and Hurghada in Egypt will be given away between Monday 14 May and Thursday 18 May.

Thomas Cook, which has struggled during the recession, launched a multimedia campaign using TV, radio, retail and digital activity in March under the strapline, "It is a wonderful world. Explore it with us".

Tony Moorey, content director at Absolute Radio, said: "Our partnership with Thomas Cook adds even more to what will be a very special show.

"Fans of Christian or Hamish and Andy will already have the chance to hear their favourite show, combined with the best from the other side of the world.

"Now they'll also have the chance of winning an amazing trip there too."

The Christian O'Connell show with Hamish and Andy will broadcast between 7am and 10am on Absolute Radio in the UK, and between 4pm and 7pm on Fox FM in Melbourne, as well as being syndicated to other radio stations in Australia and New Zealand.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email