Schwarzkopf signs as headline Big Brother sponsor

Schwarzkopf, the Henkel-owned brand, has signed a £2 million deal to become the headline sponsor of Channel 5's Big Brother, Celebrity Big Brother and Big Brother's Bit On The Side.

Schwarzkopf: headline Big Brother sponsor
Schwarzkopf: headline Big Brother sponsor

The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV.

Freederm sponsored last year's Big Brother, while Plusnet was the sponsor of Celebrity Big Brother in January.

Channel 5, Schwarzkopf and Endemol, the producer, will run a competition offering a viewer and 11 friends the chance to win "the Big Brother experience", including house voiceovers, challenges and rewards.

Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand is all about having fun and being a bit different, so there is a great fit with Big Brother."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email