Schwarzkopf signs as headline Big Brother sponsor

Schwarzkopf, the Henkel-owned brand, has signed a £2 million deal to become the headline sponsor of Channel 5's Big Brother, Celebrity Big Brother and Big Brother's Bit On The Side.

Schwarzkopf: headline Big Brother sponsor
Schwarzkopf: headline Big Brother sponsor

The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV.

Freederm sponsored last year's Big Brother, while Plusnet was the sponsor of Celebrity Big Brother in January.

Channel 5, Schwarzkopf and Endemol, the producer, will run a competition offering a viewer and 11 friends the chance to win "the Big Brother experience", including house voiceovers, challenges and rewards.

Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand is all about having fun and being a bit different, so there is a great fit with Big Brother."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Currys PC World launches brand campaign ahead of Christmas

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas seasons with the strapline "we start with you".

Share
Philips launches juicer video campaign with Louis Smith

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

Share
ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vincent Bolloré.

Share

Get news by email