Helen Keable joins Posterscope as commercial and communications director

Posterscope, the Aegis Media-owned outdoor media specialist, has appointed Helen Keable to the newly created role of commercial communications director.

Helen Keable: joins Posterscope as commercial and communications director
Helen Keable: joins Posterscope as commercial and communications director

Keable was previously an investment director at Manning Gottlieb OMD, running investment across its Virgin Group and lastminute.com clients. She also headed up trading for radio and outdoor.

She officially stepped up to her new role this week and reports to Glen Wilson, managing director at Posterscope.

The company intends to bring an alternative, broader perspective to Posterscope in terms of  commercial opportunity, and also a more encompassing communication of their role in the out-of-home sector.

Keable has 15 years' experience at media agencies.

Wilson said: "We are at the beginning of a new era for the out-of-home medium. In order to deliver increased value for advertisers, as their customers' behaviour becomes more social, local and mobile, we need to be better at articulating and activating the role for out-of-home in this connected economy – to think of the medium in terms of a consumer ecosystem, rather than a collection of real estate.

"Among other things, this means having a more holistic view of the products and services we develop, the consumer insight we apply to our planning, and the commercial opportunities that we are able to develop.

"It also means telling our story, internally, to agencies, to media owners and to advertisers in a more joined up and effective way. To help us with this, Helen Keable joins as commercial and communications director."

The news follows the recent departure from Posterscope of Steve Bond, who left in February after 19 years at the company.

Follow Nick Batten on Twitter @NickBatten2


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email