Video produced by Sarah Johnson and Georgina Brazier.
Follow the producer team on Twitter @BRProducers
Instagram is testing a feature that shows how many times a video has been viewed on the platform.
Publicis Groupe's chief executive, Maurice Lévy, has said the group's performance in the UK in 2015 was "better than expected", despite the 4.4 per cent drop in revenues.
ShortList has the highest combined print and digital circulation of any men's magazine in the UK and Ireland at 505,562, according to figures from the Audit Bureau of Circulations.