Tatler partners with Zappar for Diamond Jubilee augmented reality issue

Condé Nast is celebrating The Queen's Diamond Jubilee with a special augmented reality issue that brings its front cover to life.

Tatler: June issue offers augmented reality content
Tatler: June issue offers augmented reality content

This month's issue of Tatler includes augmented reality content which, when combined with the Zappar App, will provide the reader with additional exclusive content.

It will enable users to extract visuals from the magazine, to dress like The Queen, or picture their friends wearing the Crown Jewels, and then share the images via social networking sites including Facebook and Twitter.

The cover will also include an exclusive augmented reality corgi which comes to life with Zappar.

Kate Reardon, editor of Tatler, said: "Not only can you try on the Crown Jewels, but our regal corgi cover star comes to life. How thrilling is that?"

Caspar Thykier, managing director of Zappar, said that Zappar was thrilled to be working on "such fun and innovative content for the magazine to celebrate this milestone in British royal history."

He added: "At Zappar, we are always looking for new ways to showcase the exciting possibilities that augmented reality can bring to the marketplace, and it has been a real privilege to work with Tatler on this ground-breaking project."

The Zappar App is available free from iTunes or the Android Market Place.

Zappar was launched in 2011 and founded by Kirk Ewing, Connell Gauld, Simon Taylor and Caspar Thykier.

Recent Audit Bureau of Circulations (ABC) figures for the last six months of December showed Tatler's circulation to be 88,020.

Follow Nick Batten on Twitter @NickBatten2

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Bloomberg launches business hub to expand beyond the city

Bloomberg launches business hub to expand beyond the city

Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.

Share
Unilever reviews £3bn global media

Unilever reviews £3bn global media

Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account.

Share
Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'

Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'

Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh Cudlipp Lecture on 26 January 2015.

Share

Get news by email