Sport magazine plans international expansion

UTV is kicking off plans to market Sport magazine globally, following the lead of sister radio station TalkSport.

Sport magazine: set for international distribution
Sport magazine: set for international distribution

The publisher has appointed Tim Hudson as international director to market Sport overseas.

TalkSport won international broadcast rights for commentary of Premier League football matches earlier this month. Now Hudson will work to develop international licensing deals for Sport magazine too.

The free weekly magazine covers global and British sport and has a circulation of 300,000. It is distributed to commuters in London city centre and in airports and health clubs.

Hudson said that despite Sport having competitors such as ShortList in the UK, there were very few free magazines distributed internationally.

He said: "Sport has a strong track record of success in the UK market, but the ‘'freemium' concept hasn't really been tried globally. Freemium magazines are an undeveloped sector outside of the UK. We're keen to try and exploit this."

Hudson aims for the magazine to be published in Asia, Africa, South America and central Europe. Cities with large metro systems will be targeted for distribution, along with those where people take an interest in UK sport.

Hudson's most recent position was as international licensing director at Future Publishing, where he worked with 70 partners, including Grupo Zeta in Spain, Televia in Mexico and Informedia in India.

He has also worked with UK publishers including Rare, IPC and Redwood across advertising sales, contract publishing and international licensing.

Jimmy Buckland, director of strategy at UTV Media GB, said: "The mix of global and UK sport that Sport has is interesting to people around the world, and we're excited to talk about radio and print propositions with publishers.

"Tim knows this world inside out. We have expertise in sport editorial and marketing radio, but we needed outside expertise like his to expand Sport."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pamco names Jan Gooding as chair and appoints Ipsos Mori for new measurement service

Pamco names Jan Gooding as chair and appoints Ipsos Mori for new measurement service

The newly created Publishers Audience Measurement Company, Pamco, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation.

Share
Maxus brings in ZenithOptimedia's Symons as head of talent

Maxus brings in ZenithOptimedia's Symons as head of talent

Maxus has appointed Rudi Symons as its first EMEA head of talent and culture.

Share
Most people do not know how UK newspapers are funded by advertising, reveals study

Most people do not know how UK newspapers are funded by advertising, reveals study

Consumers underestimate the contribution that advertising revenue has in funding high quality editorial, research from video advertising specialist Teads has found.

Share

Get news by email