Facebook to broadcast more sport through Perform deal

Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than 50 digital sports channels to the social network.

Facebook: to show more sports content via Perform's LiveSport.TV platform
Facebook: to show more sports content via Perform's LiveSport.TV platform

Thousands of live sports matches and on-demand content will be available to view through an integration with Perform's online sport content platform, LiveSport.TV.

This will include coverage from sports including rugby league, rugby union, the European and South American football leagues, world snooker and Australian Rules football.

Facebook's 900 million users will be able to watch content through an application on the social network, while Livesport.TV will become integrated with Facebook's API, meaning viewers can log on using their Facebook details.

The on-demand content will be available free and will be ad-funded using instream ads. Live sports matches will be available to subscribers only, at £2.99 a month.

Oliver Slipper, joint chief executive at Perform, said he believed the integration would be a "great opportunity" for Livesport.TV, which launched just over a year ago, to build its subscriber bases and increase VOD audience.

He said: "Our focus with Facebook will be to use the targeted advertising to communicate with niche fans around the world, looking for special interest live sports content, and use the in-built virality of the platform to target the hundreds of millions of sports fans on Facebook to share our VoD sports content, and drive video views globally."

Last year, Facebook streamed an FA Cup match on the social network, with sponsorship from Budweiser. Facebook plans to broadcast more FA Cup matches next season.

The latest move marks a wider trend on Facebook, as it moves to become an entertainment channel, showing content from BBC Worldwide, Channel 4 and Warner Bros.

Follow Sarah Shearman on Twitter @Shearmans


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email