Stuff Magazine goes interactive with Blippar

Haymarket Media Group's Stuff magazine has become the latest title to create an interactive print edition by using image recognition platform Blippar.

Stuff magazine: creates interactive edition with Blippar app
Stuff magazine: creates interactive edition with Blippar app

The May issue, which is on sale now, contains opportunities throughout its pages to bring its content to life with the free Blippar app, including exclusive video content, galleries and competitions.

In addition, the issue also carries "blippable" ads and advertorial for the likes of LG 3D TVs and Taylor Made Golf clubs.

The monthly magazine, which focuses on the latest gadgets and consumer technology, has a circulation of more than 80,000.

Previous titles to partner with Blippar for interactive issues include IPC Media's Nuts and Future's Total Film.

In February, Blippar launched Blipp to Buy, its service for media owners to monetise purchases made through the app of products featured in their editorial or advertising.

Stephen Shaw, opportunities director for Blippar, said: "Publishers are increasingly appreciating the potential for our platform to make their magazines more exciting, engaging and interactive for readers.

"We can even enable readers to buy the products they're reading about with a couple of touches on their smart-devices, but, critically, all interactions and click-throughs are underpinned by Blippar's bespoke analytics.

"This is a hugely powerful platform for publishers and very appealing to readers who are naturally interested in cutting-edge technology like ours."

The recent Fipp report highlighted the various innovations such as Blippar, which are becoming increasingly popular with publishers seeking to make print mags more appealing to readers.

Haymarket Media Group is the owner of Media Week and Brand Republic.

Follow Nick Batten on Twitter @NickBatten2

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting

As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take a stab at the flatulent notion of true love.

Share
MEC chief warns 'Mediapalooza' of client reviews is 'the new normal'

MEC chief warns 'Mediapalooza' of client reviews is 'the new normal'

The boss of one of the world's leading media agencies has warned that last year's "Mediapalooza" when an unprecedented number of big clients put their accounts up for review at the same time "is now the new normal".

Share
UKTV unveils new look of rebranded W channel

UKTV unveils new look of rebranded W channel

UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties.

Share

Get news by email