Stuff Magazine goes interactive with Blippar

Haymarket Media Group's Stuff magazine has become the latest title to create an interactive print edition by using image recognition platform Blippar.

Stuff magazine: creates interactive edition with Blippar app
Stuff magazine: creates interactive edition with Blippar app

The May issue, which is on sale now, contains opportunities throughout its pages to bring its content to life with the free Blippar app, including exclusive video content, galleries and competitions.

In addition, the issue also carries "blippable" ads and advertorial for the likes of LG 3D TVs and Taylor Made Golf clubs.

The monthly magazine, which focuses on the latest gadgets and consumer technology, has a circulation of more than 80,000.

Previous titles to partner with Blippar for interactive issues include IPC Media's Nuts and Future's Total Film.

In February, Blippar launched Blipp to Buy, its service for media owners to monetise purchases made through the app of products featured in their editorial or advertising.

Stephen Shaw, opportunities director for Blippar, said: "Publishers are increasingly appreciating the potential for our platform to make their magazines more exciting, engaging and interactive for readers.

"We can even enable readers to buy the products they're reading about with a couple of touches on their smart-devices, but, critically, all interactions and click-throughs are underpinned by Blippar's bespoke analytics.

"This is a hugely powerful platform for publishers and very appealing to readers who are naturally interested in cutting-edge technology like ours."

The recent Fipp report highlighted the various innovations such as Blippar, which are becoming increasingly popular with publishers seeking to make print mags more appealing to readers.

Haymarket Media Group is the owner of Media Week and Brand Republic.

Follow Nick Batten on Twitter @NickBatten2

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.

Share
Xaxis buys mobile app business ActionX

Xaxis buys mobile app business ActionX

Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.

Share
Jay Z turns Twitter blue for his relaunched music streaming site

Jay Z turns Twitter blue for his relaunched music streaming site

Would you like Beyonce, Kanye West, Coldplay, Rihanna, Madonna etc. to support your brand campaign? Tough luck, you're not Jay Z (are you?! Thanks for reading Jay!), but will his paid-for music-streaming service turn the tide?

Share

Get news by email