Stuff Magazine goes interactive with Blippar

Haymarket Media Group's Stuff magazine has become the latest title to create an interactive print edition by using image recognition platform Blippar.

Stuff magazine: creates interactive edition with Blippar app
Stuff magazine: creates interactive edition with Blippar app

The May issue, which is on sale now, contains opportunities throughout its pages to bring its content to life with the free Blippar app, including exclusive video content, galleries and competitions.

In addition, the issue also carries "blippable" ads and advertorial for the likes of LG 3D TVs and Taylor Made Golf clubs.

The monthly magazine, which focuses on the latest gadgets and consumer technology, has a circulation of more than 80,000.

Previous titles to partner with Blippar for interactive issues include IPC Media's Nuts and Future's Total Film.

In February, Blippar launched Blipp to Buy, its service for media owners to monetise purchases made through the app of products featured in their editorial or advertising.

Stephen Shaw, opportunities director for Blippar, said: "Publishers are increasingly appreciating the potential for our platform to make their magazines more exciting, engaging and interactive for readers.

"We can even enable readers to buy the products they're reading about with a couple of touches on their smart-devices, but, critically, all interactions and click-throughs are underpinned by Blippar's bespoke analytics.

"This is a hugely powerful platform for publishers and very appealing to readers who are naturally interested in cutting-edge technology like ours."

The recent Fipp report highlighted the various innovations such as Blippar, which are becoming increasingly popular with publishers seeking to make print mags more appealing to readers.

Haymarket Media Group is the owner of Media Week and Brand Republic.

Follow Nick Batten on Twitter @NickBatten2

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

Share
Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg Media has appointed former DMG Media and BBC Magazines leader Matt Teeman as its commercial director in Europe, Media East and Africa.

Share
CBS Outdoor acquires Van Wagner in $690m deal

CBS Outdoor acquires Van Wagner in $690m deal

Van Wagner, the outsize US poster company, has sold its billboard business to CBS Outdoor in a $690 million (£404 million) deal.

Share

Get news by email