Stuff Magazine goes interactive with Blippar

Haymarket Media Group's Stuff magazine has become the latest title to create an interactive print edition by using image recognition platform Blippar.

Stuff magazine: creates interactive edition with Blippar app
Stuff magazine: creates interactive edition with Blippar app

The May issue, which is on sale now, contains opportunities throughout its pages to bring its content to life with the free Blippar app, including exclusive video content, galleries and competitions.

In addition, the issue also carries "blippable" ads and advertorial for the likes of LG 3D TVs and Taylor Made Golf clubs.

The monthly magazine, which focuses on the latest gadgets and consumer technology, has a circulation of more than 80,000.

Previous titles to partner with Blippar for interactive issues include IPC Media's Nuts and Future's Total Film.

In February, Blippar launched Blipp to Buy, its service for media owners to monetise purchases made through the app of products featured in their editorial or advertising.

Stephen Shaw, opportunities director for Blippar, said: "Publishers are increasingly appreciating the potential for our platform to make their magazines more exciting, engaging and interactive for readers.

"We can even enable readers to buy the products they're reading about with a couple of touches on their smart-devices, but, critically, all interactions and click-throughs are underpinned by Blippar's bespoke analytics.

"This is a hugely powerful platform for publishers and very appealing to readers who are naturally interested in cutting-edge technology like ours."

The recent Fipp report highlighted the various innovations such as Blippar, which are becoming increasingly popular with publishers seeking to make print mags more appealing to readers.

Haymarket Media Group is the owner of Media Week and Brand Republic.

Follow Nick Batten on Twitter @NickBatten2

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email