MEC appointments bolster its strategy team

MEC has appointed Michael Dick, the communications planning director at Coca-Cola North West Europe, as its head of strategy for global solutions in London.

Michael Dick: joining MEC
Michael Dick: joining MEC

Dick replaces Charlie Wright, who is transferring to MEC in Singapore, and will report to Ed Ling, the managing director of global solutions in London.

The appointment of Dick, who will have responsibility across MEC's international clients, is part of a wider strengthening of the agency's strategy team.

In addition, MEC has hired Francesca Ronfini, a partner at Aegis Media's integration shop Jumptank, to the new role of strategy partner, global solutions, London. Ronfini has worked at Aegis Media for the past 12 years in Milan, London and New York.

Dick worked at Coca-Cola for 13 years and built the brand's cross-agency approach for the Euro 2008 football championships and, latterly, the strategic planning for Coca-Cola's "move to the beat" London 2012 Olympics campaign.

Ling said: "It's a fantastic testament to the creativity and strategic ambition of MEC that Michael and Francesca have elected to join our team.

"Michael and Francesca have been charged to work with our global client leaders to drive thought leadership, creativity and strategic development, and we look forward to exciting developments in the future together."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Google takes over Silicon Roundabout

Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

Share
Vax in seven-figure C4 sponsorship deal

Vax in seven-figure C4 sponsorship deal

Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.

Share
AOP study confirms native ads have the power to connect

AOP study confirms native ads have the power to connect

Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.

Share

Get news by email