UM London takes FSCS communications planning account

UM London has been awarded the communications planning account for the Financial Services Compensation Scheme (FSCS), taking the business from incumbent Mindshare.

FSCS: appoints UM London to handle its communications planning account
FSCS: appoints UM London to handle its communications planning account

The win will remove the planning account from the WPP-owned agency, but buying will still be handled by WPP through its specialist government agency, M4C.

The process was conducted by Michelle Rajendran, the FCSC marketing manager and the appointment follows a three-way pitch which included UM London, Mindshare and Manning Gottlieb OMD.

The FSCS was launched in 2000 to help savers who have lost money that had been invested with banks.

UM London will now be tasked with launching the second phase of an awareness campaign, which was launched in the first quarter of 2011. Part of the brief stated that the FSCS was looking for an agency that could engage audiences with a "low-interest subject matter".

Mark Oakes, head of communications for FSCS, said: "We are delighted to appoint UM London to our communications planning business following a tough, high calibre pitch.  We were particularly impressed by their strategic thinking which we believe will take us to the next level in our consumer awareness campaign." 

The organisation last held a pitch for its communications planning in 2009. McCann Manchester,  which holds the creative business, is not affected by the review.

Follow Mark Banham on Twitter @Banham72

 


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email