Ex-FHM editor Needham leads football betting mag launch

Grand Parade, the agency led by former FHM and Rolling Stone editor Ed Needham, has created a new football betting magazine, Citibet, which will launch this Friday.

Citibet, edied by Ed Needham, launches on Friday, 27 April
Citibet, edied by Ed Needham, launches on Friday, 27 April

Funded, published and distributed by Citipost, the private fulfillment and delivery company, Citibet will be handed out by street merchandisers across key underground and mainline stations, targeting high-worth City professionals.

Further copies will be available in financial, legal and marketing company offices around the Square Mile and Docklands via Citipost’s Direct Distribution network, with major London airport business lounges and key London midweek football fixtures also being targeted. 

Citibet has already landed advertising from the major bookmaking companies Coral, Betfair, Sporting Index and William Hill with lifestyle brands also expected to appear in the first issue, which is due to have a print run of 75k.

Citibet editor Needham said: "While our core audience will be found in the City, we will cater for anyone who has an interest in football or betting.

Content will focus on ‘Weekend Football Intelligence’ with features, columns and weekend previews of domestic, European and international football.

The commercial operation for Citibet is led by sales and marketing manager Jim Sinstadt, whose previous experience includes working for a number of years at the Racing Post.

Citipost is owned by Danny Charlesworth, who also owns and breeds racehorses including Crack Away Jack and Baby Mix.

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