FT's HTML5 web app hits two million users in 10 months

The Financial Times' part-paywalled HTML5 web-based app has reached two million users, 10 months after launch, according to the business publisher.

FT: web-based app draws two million subscribers 10 months after launch
FT: web-based app draws two million subscribers 10 months after launch

The total includes both subscribers, who pay for full access to FT.com across all digital platforms, and registered users, who can access up to eight articles a month on the site for free. As soon as the app is downloaded people have to register or subscribe to use it.

A spokeswoman did not provide a figure for how many of the app's users were subscribers.

However, she disclosed that FT.com subscription numbers now stand at 285,475, while it has 4.5 million registered users.

Mobile is central to the publisher's digital strategy, and it claims to receive 12% of subscriptions and 19% of traffic to FT.com through mobile.

The FT also said that in the past six months, it had seen a "sharp rise" in mobile users, with increases of 52% on smartphones and 49% on tablets.

Initially, the FT launched its web-based app for FT.com app alongside its IOS app, but in June last year, it pulled it entirely from Apple's App Store, in what is understood to be a dispute between the publisher and Apple over the 30% charge on subscriptions sold through the app store, and the retention of data.

While the publisher has been a major proponent of web-based apps, it has platform-specifics apps, including its iPad app for its luxury magazine, How to Spend It, and its Android app which launched in December last year.

The Android app has had 160,000 downloads, according to the FT spokeswoman.

It also announced that the How to Spend It iPad app has received 100,000 downloads since it launched last September, but has not disclosed how many downloads the Android app has had.

In January, the FT acquired Assanka, the London-based developer of its web and Android app, and its blogging platforms, for an undisclosed sum.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Jerry Wright explains the changes to regional newspaper figures

Jerry Wright explains the changes to regional newspaper figures

How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains.

Share
Manning Gottlieb OMD lands HMRC account

Manning Gottlieb OMD lands HMRC account

HM Revenue & Customs has appointed Manning Gottlieb OMD to handle its media planning and communications channel strategy.

Share
My Media Week: Jon Slade

My Media Week: Jon Slade

This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time

Share

Get news by email