Eric Newnham invests in Blis Media

Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology provider for online display advertising, and has become its chairman.

Eric Newnham: becomes chairman of Blis Media
Eric Newnham: becomes chairman of Blis Media

Newnham founded outdoor media company Poster Publicity and went on to become chief executive officer and chairman of Kinetic, the company formed by the merger of Poster Publicity and WPP's Portland.

He left Kinetic in January 2011 after announcing that he was taking a break from the industry.

Blis Media was founded in 2004 and is headquartered in Fitzrovia in London, with an office in Sydney. It is backed by Beringea, Meridian Growth Capital and Ballpark Ventures.

Newnham said: "Blis has a fantastic market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet penetration, but they are offering an incredible level of granularity in audience targeting.

"The company has an immense opportunity, a great management team and I am excited about being part of the business's new product launches throughout 2012."

Gregor Isbister, Blis chief executive officer, said that Newnham's experience and international knowledge of the media agency landscape was "unrivalled".

He said: "This knowledge fits perfectly with our infinity-plus-targeting platform and Eric will be key to driving our targeting and audience profiling capabilities.

"2011's explosive growth continues and we are attracting some of the biggest international media agencies as customers. With several truly innovative product launches in 2012, we are delighted to welcome Eric on board. His experience in growing media companies internationally and the strategic relationships he brings are invaluable."

Follow Daniel Farey-Jones on Twitter @danfareyjones

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email