Eric Newnham invests in Blis Media

Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology provider for online display advertising, and has become its chairman.

Eric Newnham: becomes chairman of Blis Media
Eric Newnham: becomes chairman of Blis Media

Newnham founded outdoor media company Poster Publicity and went on to become chief executive officer and chairman of Kinetic, the company formed by the merger of Poster Publicity and WPP's Portland.

He left Kinetic in January 2011 after announcing that he was taking a break from the industry.

Blis Media was founded in 2004 and is headquartered in Fitzrovia in London, with an office in Sydney. It is backed by Beringea, Meridian Growth Capital and Ballpark Ventures.

Newnham said: "Blis has a fantastic market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet penetration, but they are offering an incredible level of granularity in audience targeting.

"The company has an immense opportunity, a great management team and I am excited about being part of the business's new product launches throughout 2012."

Gregor Isbister, Blis chief executive officer, said that Newnham's experience and international knowledge of the media agency landscape was "unrivalled".

He said: "This knowledge fits perfectly with our infinity-plus-targeting platform and Eric will be key to driving our targeting and audience profiling capabilities.

"2011's explosive growth continues and we are attracting some of the biggest international media agencies as customers. With several truly innovative product launches in 2012, we are delighted to welcome Eric on board. His experience in growing media companies internationally and the strategic relationships he brings are invaluable."

Follow Daniel Farey-Jones on Twitter @danfareyjones

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

Adam Crozier, chief executive of ITV, has admitted there is "work to be done" to boost viewers after being outperformed for share of commercial impacts (SOCI) by Channel 4, despite its World Cup coverage last month.

Share
Record entries for Media Week Awards 2014: meet the judges

Record entries for Media Week Awards 2014: meet the judges

This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.

Share
Outdoor grows 6.4% to £258.8m in Q2

Outdoor grows 6.4% to £258.8m in Q2

The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.

Share

Get news by email