Eric Newnham invests in Blis Media

Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology provider for online display advertising, and has become its chairman.

Eric Newnham: becomes chairman of Blis Media
Eric Newnham: becomes chairman of Blis Media

Newnham founded outdoor media company Poster Publicity and went on to become chief executive officer and chairman of Kinetic, the company formed by the merger of Poster Publicity and WPP's Portland.

He left Kinetic in January 2011 after announcing that he was taking a break from the industry.

Blis Media was founded in 2004 and is headquartered in Fitzrovia in London, with an office in Sydney. It is backed by Beringea, Meridian Growth Capital and Ballpark Ventures.

Newnham said: "Blis has a fantastic market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet penetration, but they are offering an incredible level of granularity in audience targeting.

"The company has an immense opportunity, a great management team and I am excited about being part of the business's new product launches throughout 2012."

Gregor Isbister, Blis chief executive officer, said that Newnham's experience and international knowledge of the media agency landscape was "unrivalled".

He said: "This knowledge fits perfectly with our infinity-plus-targeting platform and Eric will be key to driving our targeting and audience profiling capabilities.

"2011's explosive growth continues and we are attracting some of the biggest international media agencies as customers. With several truly innovative product launches in 2012, we are delighted to welcome Eric on board. His experience in growing media companies internationally and the strategic relationships he brings are invaluable."

Follow Daniel Farey-Jones on Twitter @danfareyjones

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email