ZenithOptimedia launches Live ROI positioning

ZenithOptimedia, the global media agency network, has launched a new global strategic positioning dubbed 'Live ROI'.

Steve King: global chief executive officer of ZenithOptimedia
Steve King: global chief executive officer of ZenithOptimedia

The group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies including Zenith, Optimedia, Newcast, Performics, Moxie, Ninah, Sponsorship Intelligence and Scoop.

ZenithOptimedia first positioned itself as "the ROI agency" in 2003 and claims to be the first media agency to apply a rigorous and objective approach to improving the effects of marketing spend.

The agency has evolved its positioning to 'Live ROI' to reflect how digital and online media have dramatically increased the ways consumers can interact and engage with brands, and opened up thousands of new opportunities for the owners of those brands.

It claims in this increasingly complex and fragmented media landscape, measuring performance and return on investment are more important than ever before.

Steve King, global chief executive officer of ZenithOptimedia, said: "Consumers increasingly live their lives in a digital world, in which traditional ROI techniques no longer deliver everything our clients need. 'Live ROI' does.

"It takes ROI to the next level and ensures a real-time approach that identifies how and where budgets can be invested to deliver the best returns.

"Over the past two years, we have put 'Live ROI' through the most demanding tests and it is the most comprehensive and future-facing approach available to clients."

The new positioning will be supported with cutting-edge software processes and development programmes, including Touchpoints ROI Tracker, Social Tools, Adforecast.com, Open and Live Academy.

The new strategic positioning has been translated into a corporate identity rebrand that recently rolled out across all 250 offices worldwide, encompassing all ZenithOptimedia Group companies.

Gerry Boyle, chief executive officer for ZenithOptimedia UK, said the new identity heralded the "next stage of growth" for the company.

Follow Nick Batten on Twitter @NickBatten2


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email