ZenithOptimedia launches Live ROI positioning

ZenithOptimedia, the global media agency network, has launched a new global strategic positioning dubbed 'Live ROI'.

Steve King: global chief executive officer of ZenithOptimedia
Steve King: global chief executive officer of ZenithOptimedia

The group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies including Zenith, Optimedia, Newcast, Performics, Moxie, Ninah, Sponsorship Intelligence and Scoop.

ZenithOptimedia first positioned itself as "the ROI agency" in 2003 and claims to be the first media agency to apply a rigorous and objective approach to improving the effects of marketing spend.

The agency has evolved its positioning to 'Live ROI' to reflect how digital and online media have dramatically increased the ways consumers can interact and engage with brands, and opened up thousands of new opportunities for the owners of those brands.

It claims in this increasingly complex and fragmented media landscape, measuring performance and return on investment are more important than ever before.

Steve King, global chief executive officer of ZenithOptimedia, said: "Consumers increasingly live their lives in a digital world, in which traditional ROI techniques no longer deliver everything our clients need. 'Live ROI' does.

"It takes ROI to the next level and ensures a real-time approach that identifies how and where budgets can be invested to deliver the best returns.

"Over the past two years, we have put 'Live ROI' through the most demanding tests and it is the most comprehensive and future-facing approach available to clients."

The new positioning will be supported with cutting-edge software processes and development programmes, including Touchpoints ROI Tracker, Social Tools, Adforecast.com, Open and Live Academy.

The new strategic positioning has been translated into a corporate identity rebrand that recently rolled out across all 250 offices worldwide, encompassing all ZenithOptimedia Group companies.

Gerry Boyle, chief executive officer for ZenithOptimedia UK, said the new identity heralded the "next stage of growth" for the company.

Follow Nick Batten on Twitter @NickBatten2


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

Adam Crozier, chief executive of ITV, has admitted there is "work to be done" to boost viewers after being outperformed for share of commercial impacts (SOCI) by Channel 4, despite its World Cup coverage last month.

Share
Record entries for Media Week Awards 2014: meet the judges

Record entries for Media Week Awards 2014: meet the judges

This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.

Share
Outdoor grows 6.4% to £258.8m in Q2

Outdoor grows 6.4% to £258.8m in Q2

The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.

Share

Get news by email