Hiscox becomes first UK brand to use AdCastPlus platform

Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus, which allows online ads to stay present on the side of a web page, even when a user scrolls down.

Hiscox: uses AdCastPlus format
Hiscox: uses AdCastPlus format

Klaustech, a digital marketing technology developer, launched the AdCastPlus platform this week and claims it allows online publishers to double their inventory.

The technology allows ads to be booked into time slots, which can be planned to coincide with TV campaigns.

Theatre website Whatsonstage.com is the first publisher to carry the ad format.

Annabel Venner, marketing director at Hiscox, said: "AdCastPlus enables us to use our existing video assets to create an integrated marketing campaign, across print advertising, outdoor, digital and TV sponsorship.

"The engaging format will promote our brand to the audience of theatre-goers at www.Whatsonstage.com, the first publisher to offer AdCastPlus formats in the UK."

The Internet Advertising Bureau (IAB)’s latest report, "Building brands online", found that new larger display formats out-performed existing formats.

The IAB report showed the wallpaper online ad format, which acts as a back-drop to websites, surrounding the webpage, offered five times the level of message association and the highest levels of brand awareness.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

8 things I learnt as an IPA ad student

8 things I learnt as an IPA ad student

I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

Share
McDonald's marks 40 years with charity ad

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

Share
BSkyB secures £4.9bn for Sky Europe deal

BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

Share

Get news by email