MEC Manchester wins furniture account

Furniture retailer Jysk has appointed MEC Manchester, the WPP media agency, to its media planning and buying account after a competitive pitch.

Jysk: furniture retailer appoints MEC Manchester to its media business
Jysk: furniture retailer appoints MEC Manchester to its media business

The incumbent, Aegis Media's Carat Manchester, is understood to have been involved in the early stages and MEC Manchester is believed to have pitched against independent agency M3 Communications.

Jysk has tasked MEC with developing a campaign to drive sales in its five existing stores in the north of England and the Midlands, as well as helping the company's expansion into the south of England.

The campaign will target people who are interested in home improvement and is expected to include leaflets, press and radio. All creative work is designed by Jysk's headquarters in Denmark.

Carl Erik Stubkier, media and events manager at Jysk, said: "Throughout the pitch process, we were impressed by MEC's expertise in understanding our target audience. Their pitch challenged us to review how we support our stores through the media, in what is a crucial time for the business.

Jysk currently has stores in York, Blackburn, Bolton, Mansfield and Lincoln, and the brand's most recent marketing was a leaflet and regional press campaign planned and bought by Carat Manchester.

Mick Style, managing director at MEC Manchester, said: "With their current UK expansion, this really is an exciting time for all associated with Jysk.

"Creating a campaign that would appeal to their relatively broad target audience will prove an exciting challenge for us. We feel the appointment reflects both parties' drive for effectiveness in all channels."

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Peter Bazalgette: the creative industry needs to work together on diversity

Peter Bazalgette: the creative industry needs to work together on diversity

Sir Peter Bazalgette, the chair of Arts Council England and former chairman of Endemol, has called on the creative industries to work together to improve diversity.

Share
Labour wins industry vote at Lead 2015

Labour wins industry vote at Lead 2015

Labour's Chris Bryant won the vote of delegates at the Advertising Association's media showdown at the Lead summit by a landslide

Share
Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has said the industry needs to boost the hit rate to 100%.

Share

Get news by email