Tetley signs deal to sponsor Sunday family films on Channel 5

Tetley, the Tata Global Beverages-owned tea brand, is to become the exclusive sponsor of family movies such as 'Toy Story' and 'Pocahontas' on Channel 5 on Sunday afternoons as part of a wider deal with Northern & Shell.

Toy Story: joins Channel 5's Sunday afternoon film season
Toy Story: joins Channel 5's Sunday afternoon film season

The year-long sponsorship starts this Sunday (22 April) and Tetley bumpers in the style of popular movie themes, such as cowboys, pirates and superheroes, will sit around the breaks in Channel 5's Sunday afternoon family movies.

Other films to be broadcast in the coming months include 'Willy Wonka & The Chocolate Factory', 'Ghostbusters', 'A Bug's Life', 'Hercules', 'The Goonies' and 'Winnie The Pooh'.

A spokeswoman for Channel 5 said the average audience for the Sunday films is more than 1.1 million viewers but the slot regularly gets audiences over 2.5 million viewers.

The sponsorship of family movies will be one element of a to-be-finalised wider partnership with Channel 5's parent group Northern and Shell which will incorporate TV, print and online and follows the launch of N&S Partnerships last year.

Amy Holdsworth, marketing manager at Tetley, said: "Tetley knows a good cup of tea helps bring people closer, and we’re proud to support the perfect opportunity for families to spend time together."

The idents were commissioned by creative agency Dare and the deal was negotiated by Publicis Groupe media agency MediaVest.

Greg Fuller, business director at MediaVest, said: "Our research showed Sunday afternoons were one of the very few occasions that the family could get together and enjoy each other's company, and we wanted Tetley to be at the heart of those special living room family moments."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Digital out of home: navigating the revolution of the oldest medium

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Share
My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Share
Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Share

Get news by email