Jazz FM to drop spot ads for one-day tour operator promotion

Jazz FM is set to go ad-free this May Day bank holiday, as part of a sponsorship with UK tour operator Journey Latin America around programming that throws the spotlight on Latin music and culture.

Jazz FM: to drop spot ads for May bank holiday Latin America promotion
Jazz FM: to drop spot ads for May bank holiday Latin America promotion

On Monday 7 May, the station will host 16 hours of bespoke programming featuring Latin American jazz, soul and bossa nova, as well as destination and attractions advice, and a 'Taste of Latin America' feature on London restaurants.

The only advertising through the day will come from the Journey Latin America-sponsored messages, namely, "The UK's number-one specialist in travel to Latin America – nobody knows it better" and, ‘We know the Latin America you'll love – we live and breathe it".

The deal was brokered after Jazz FM approached Journey Latin America with the sponsorship idea via media agency Orchestra. Journey Latin America has previously sponsored Jazz FM's Friday-night 'Latin Party' show. 

There will also be sponsorship idents and bumpers up to 15 seconds long throughout the day, which will be made in-house and translated into Spanish and Portuguese.

Programming for the day will feature a special 'Latin Party', an edition of 'Jazz in the City' featuring Journey Latin America executives Chris Parrott and Brian Williams, and a one-off programme from members of soul and Latin jazz band Sunset Square.

Journey Latin America will be headline sponsors for the day, but Jazz FM has confirmed it will consider other partners for small-scale promotions that would complement the flavour of the day.

Mike Vitti, Jazz FM programme controller, said: "This will be the first time that Jazz FM has completely altered the output in favour of one genre of music and it seems just the right thing to do for a May bank holiday.

"The music featured will be a mix of Latin-infused cuts from Cuba, Mexico, Argentina, Colombia, Bolivia, Peru and, of course, Brazil. We may even add some European flavours into the mix too. The Jazz FM presenters and producers are very excited about this project and it seems they simply can’t wait to samba."

Jazz FM broadcasts nationally via DAB and Digital Satellite TV through Sky Digital and Freesat, and globally via www.jazzfm.com. 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email