Yahoo revenues improve but Europe struggles

Yahoo has unveiled a slight increase in revenues for the first quarter of 2012 to $1.22bn (£767m), but its EMEA division went into reverse.

Yahoo: overall revenue up but European contribution is down
Yahoo: overall revenue up but European contribution is down

Net income rose 27.9% to $287.5m (£180m), although this rise was due to Yahoo's investment income, as operating income fell 11% to $169.4m (£106.2m).

Revenues excluding traffic acquisition costs in Europe dropped 9% year on year to $88m (£55m), while direct costs surged 31% to $40m (£25m), though Yahoo explained the rise was partly down to marketing costs being charged to regions as of 2012.

Europe's contribution accordingly dropped 27%, but remained positive at $48m (£30m).

The two other regions, Americas and Asia Pacific, offset Europe's performance with single-digit rises in revenues excluding traffic acquisition costs.

Global display revenues excluding traffic acquisition costs declined 4% to $454m (£285m) while global search revenues rose 8% on the same basis to $384m (£241m).

The digital media company is attempting to cut costs and refocus under recently appointed chief executive Scott Thompson.

Two weeks ago, it announced it was to shed 2,000 of its nearly 14,000-strong global workforce, and a week later, Thompson outlined the new structure of the company.

Follow Daniel Farey-Jones on Twitter @danfareyjones

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG Mediabrands buys UK mobile ad developer Mubaloo

IPG Mediabrands buys UK mobile ad developer Mubaloo

Interpublic has bought British enterprise mobile consultancy and app developer Mubaloo for an undisclosed sum.

Share
Super Bowl 50: which brands flew and flopped on social media?

Super Bowl 50: which brands flew and flopped on social media?

This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.

Share
BT was busiest TV advertiser in January

BT was busiest TV advertiser in January

BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time.

Share

Get news by email