Tunicliffe appointed to head growth at GroupM

WPP's GroupM has appointed veteran international media agency executive Mike Tunicliffe to the newly created role of chief growth officer.

Mike Tunicliffe: appointed chief growth officer at GroupM
Mike Tunicliffe: appointed chief growth officer at GroupM

Tunicliffe will be tasked with maximising "support for GroupM agencies in the areas of new business, organic growth, and collaboration initiatives," according to the group.

He will create a "central growth team," consisting of agency professionals and GroupM and WPP resources that will provide added value services, senior-level expertise, resources, tools, coordination and overall guidance for the individual new business development operations at each GroupM agency including Maxus, MEC, MediaCom and Mindshare.

Rob Norman, chief executive of GroupM North America, said: "In order to ensure that our agencies' new business operations are running at full speed, it's essential that they maximise all the resources available to them, not only within GroupM, but also within our holding company, WPP."

Tunicliffe joined GroupM in September 2010 as leader of specialist services. He was responsible for revenue growth and the development of specialist services across the group.

Norman added: "Mike and his team will ensure that all our agencies have access to and utilise the many and varied specialist resources available to them throughout this vast network.

Tunicliffe was previously UK chief executive of CIA Medianetwork (now MEC) and prior to that was chief executive of the former Western International Media in the UK, which was merged into Initiative Media.

He has worked as a global account leader for leading international brands, including Unilever and Wrangler and Lee Jeans.

Earlier this month, WPP launched GroupM Next, an innovation unit designed to support its agencies.

Follow Mark Banham on Twitter @Banham72


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Ocean digital out-of-home competition opens for entries

Ocean digital out-of-home competition opens for entries

Ocean Outdoor and Campaign have launched a contest to discover the most creative work in digital out-of-home.

Share
BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'

BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'

BBC Trust chairman, Rona Fairhead, has said she "accepts" the surprise announcement by culture secretary, John Whittingdale, today that the government will stop subsidising the over-75s TV licence fee, but has questioned the process that led to the major overhaul.

Share
Discovery's partnership with the IOC spells gold for brands

Discovery's partnership with the IOC spells gold for brands

A commercial broadcaster has the potential to improve on the BBC's coverage of the Olympics, says MediaCom's head of sport for Europe, Middle East and Africa.

Share

Get news by email