Tunicliffe appointed to head growth at GroupM

WPP's GroupM has appointed veteran international media agency executive Mike Tunicliffe to the newly created role of chief growth officer.

Mike Tunicliffe: appointed chief growth officer at GroupM
Mike Tunicliffe: appointed chief growth officer at GroupM

Tunicliffe will be tasked with maximising "support for GroupM agencies in the areas of new business, organic growth, and collaboration initiatives," according to the group.

He will create a "central growth team," consisting of agency professionals and GroupM and WPP resources that will provide added value services, senior-level expertise, resources, tools, coordination and overall guidance for the individual new business development operations at each GroupM agency including Maxus, MEC, MediaCom and Mindshare.

Rob Norman, chief executive of GroupM North America, said: "In order to ensure that our agencies' new business operations are running at full speed, it's essential that they maximise all the resources available to them, not only within GroupM, but also within our holding company, WPP."

Tunicliffe joined GroupM in September 2010 as leader of specialist services. He was responsible for revenue growth and the development of specialist services across the group.

Norman added: "Mike and his team will ensure that all our agencies have access to and utilise the many and varied specialist resources available to them throughout this vast network.

Tunicliffe was previously UK chief executive of CIA Medianetwork (now MEC) and prior to that was chief executive of the former Western International Media in the UK, which was merged into Initiative Media.

He has worked as a global account leader for leading international brands, including Unilever and Wrangler and Lee Jeans.

Earlier this month, WPP launched GroupM Next, an innovation unit designed to support its agencies.

Follow Mark Banham on Twitter @Banham72


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Share
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.

Share
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Share

Get news by email