VivaKi promotes Bertozzi to executive EMEA role

The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center EMEA.

Marco Bertozzi: executive managing director EMEA VivaKi Nerve Center
Marco Bertozzi: executive managing director EMEA VivaKi Nerve Center

Bertozzi was previously managing director of VivaKi Nerve Center EMEA.

In his new role Bertozzi will focus on the continued expansion of the Nerve Center throughout the region.

Core projects include leading strategy for ad exchange trading across the VivaKi agencies - ZenithOptimedia, SMG, Razorfish and Digitas - and The Pool, Vivaki's global innovation project based around video and tablets.

Bertozzi, a former head of digital at ZenithOptimedia and commercial director of Zed Media, became managing director of VivaKi Nerve Center EMEA in 2010 after a two-year stint as the director of advertising at TMP Worldwide, the recruitment ad company.

Bertozzi's promotion coincides with wider changes at the Publicis Groupe digital media operation including the departure of president Curt Hecht to The Weather Channel.

Hecht has been replaced by Kurt Unkel, who will report to Frank Voris, global chief financial officer.

Prior to taking up the role Unkel had been executive vice president/general manager of trading platform Audience on Demand (AOD) – one of the Nerve Center’s fastest growing practices and largest revenue drivers.

The Nerve Center was formed in 2008 and now employs more than 250 staff worldwide.

Publicis Groupe chairman and chief executive officer Maurice Lévy said: "The Nerve Centre is comprised of some of the sharpest minds in digital and tech.

"With Kurt at the helm, we look forward to more aggressively pursuing new opportunities in arenas such as data, mobile, social and technology."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup

Adam Crozier, chief executive of ITV, has admitted there is "work to be done" to boost viewers after being outperformed for share of commercial impacts (SOCI) by Channel 4, despite its World Cup coverage last month.

Share
Record entries for Media Week Awards 2014: meet the judges

Record entries for Media Week Awards 2014: meet the judges

This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.

Share
Outdoor grows 6.4% to £258.8m in Q2

Outdoor grows 6.4% to £258.8m in Q2

The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.

Share

Get news by email