VivaKi promotes Bertozzi to executive EMEA role

The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center EMEA.

Marco Bertozzi: executive managing director EMEA VivaKi Nerve Center
Marco Bertozzi: executive managing director EMEA VivaKi Nerve Center

Bertozzi was previously managing director of VivaKi Nerve Center EMEA.

In his new role Bertozzi will focus on the continued expansion of the Nerve Center throughout the region.

Core projects include leading strategy for ad exchange trading across the VivaKi agencies - ZenithOptimedia, SMG, Razorfish and Digitas - and The Pool, Vivaki's global innovation project based around video and tablets.

Bertozzi, a former head of digital at ZenithOptimedia and commercial director of Zed Media, became managing director of VivaKi Nerve Center EMEA in 2010 after a two-year stint as the director of advertising at TMP Worldwide, the recruitment ad company.

Bertozzi's promotion coincides with wider changes at the Publicis Groupe digital media operation including the departure of president Curt Hecht to The Weather Channel.

Hecht has been replaced by Kurt Unkel, who will report to Frank Voris, global chief financial officer.

Prior to taking up the role Unkel had been executive vice president/general manager of trading platform Audience on Demand (AOD) – one of the Nerve Center’s fastest growing practices and largest revenue drivers.

The Nerve Center was formed in 2008 and now employs more than 250 staff worldwide.

Publicis Groupe chairman and chief executive officer Maurice Lévy said: "The Nerve Centre is comprised of some of the sharpest minds in digital and tech.

"With Kurt at the helm, we look forward to more aggressively pursuing new opportunities in arenas such as data, mobile, social and technology."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email