Interpublic outdoor specialist IPM rebrands to Rapport

IPM, the Interpublic out-of-home specialist agency, has rebranded to Rapport and launched an outdoor campaign to raise awareness of the new look, tone and feel of the agency.

Rapport: runs outdoor campaign to announce rebrand
Rapport: runs outdoor campaign to announce rebrand

In addition to changing its name to Rapport, the agency has developed a new positioning it has called Rewarding Connections, which it believes encapsulates its commitment to building collaborative and successful partnerships.

The agency will continue to be based in London and there will be no job losses or changes to roles as a result of the rebrand.

Rapport will continue to prioritise developing its ability to provide new advertising techniques such as augmented reality and Near Field Communications.

The agency has a close alliance with the mobile image-recognition and augmented reality platform Blippar, which rents space in Rapport's offices.

As well as working on outdoor campaigns for clients of IPG media agencies Initiative and UM, Rapport also has a number of directly appointed clients such as BSkyB and Samsung.

The national outdoor ad campaign, with creative by Ouch Design!, will use the Blippar platform in a bid to interact with its audience and demonstrate how the agency is using new technologies.

Chris Marjoram, managing director of Rapport, said: "It is right that we are evolving the strategic route of IPG Mediabrands' out of home agency.

"With so many ways to connect in the social space, developing our direction in a way that benefits our clients gives us huge potential moving forward.

"Our clients will profit from us becoming Rapport and the agency is already feeling a rush of optimism associated with a change in proposition."

IPM was previously known by its full name International Poster Management. The outdoor agency is close to 25-years-old and was spun out of Western Media, part of the agency then known as Lowe.

Rapport's sister agency in the US is called Outdoor Advertising Group and is not affected by the rebrand.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

BBC to end exclusive Red Bee Media production deal

BBC to end exclusive Red Bee Media production deal

The BBC will end its exclusive production deal with Red Bee Media in December 2015, bringing some tasks in-house and opening the rest to the market.

Share
Photos: UM London wins inaugural Media Week 5 tournament

Photos: UM London wins inaugural Media Week 5 tournament

Media Week's inaugural media five-a-side tournament was won by UM London last week, after the agency team beat Wowcher 3:2 in a hard fought final.

Share
BBC slashes £6m from talent bill and reduces exec pay

BBC slashes £6m from talent bill and reduces exec pay

The BBC has made a wide range budget cuts in the 2013/4 financial year, including removing £6 million of "talent" costs as high-salaried presenters including Susannah Reid departed the corporation.

Share

Get news by email