Sonos to sponsor Geoff Lloyd's Hometime Show

Sonos, the wireless hi-fi system, has signed a deal to sponsor 'Geoff Lloyd's Hometime Show' on Absolute Radio from Monday (16 April).

Absolute Radio: Geoff Lloyd's Hometime Show to be sponsored by Sonos
Absolute Radio: Geoff Lloyd's Hometime Show to be sponsored by Sonos

As part of the deal, Sonos will be promoted through sponsor credits and trails across the Absolute Radio network, as well as Sonos-branded 'Record of The Week' and 'Playlist of The Week' features and competitions during Lloyd's show.

The eight-week partnership is the start of a Sonos marketing push following the appointment of Interpublic Group's Initiative as its first media agency in the UK.

Absolute Radio listeners will be able to win Sonos products through a Sonos Treasure Hunt competition.

Lloyd will use the Sonos wireless system to direct his co-host Annabel Port around Absolute Radio's building, where she will find clues for callers to answer. The more answers they get right, the more prizes they will win.

The sponsorship will be supported by a dedicated microsite on Absolute Radio's website, where listeners can enter the competition and find links to the Sonos website to find out more about the company's products.

Sam Ashlin, TV and radio account manager at Initiative, said: "Given that Sonos is targeting tech-savvy music lovers, 'Geoff Lloyd's Hometime show' is the perfect fit, because Geoff is a massive fan of new, up-and-coming music and technology.

"He's had a play-around with the Sonos gear at home and we know he loves it, so we hope that genuine interest from him will come across and add something extra to the sponsorship."

The Sonos system allows people to play music on their computer, as well as music from the internet, throughout their home over its wireless network and to control the music through a range of apps.

Emma Smyth, head of sponsorship at Absolute Radio, said: "The Sonos and 'Geoff Lloyd's Hometime Show' partnership is a great fit.

"Zoning in on the music element of the show to showcase Sonos’s product range, as well as the introduction of competitions, works very well and complements Geoff's passion for and knowledge of music".

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email