Yahoo chief calls for 'tenacious sales execution'

Yahoo chief executive Scott Thompson has put Christophe Parcot, EMEA vice-president of sales, in interim charge of the region as he appealed for "urgency and tenacious sales execution".

Scott Thompson: chief executive at Yahoo
Scott Thompson: chief executive at Yahoo

After announcing 2,000 job cuts last week, Thompson has followed up with a memo to all staff, setting out a new company structure to take effect on 1 May.

Advertising sales will be housed in a new division called regions, with the Americas, Asia Pacific and EMEA "fully accountable for Yahoo's revenue in their own regions".

Thompson wrote: "Our regional sales teams will be the advocate and voice for our advertising customers: listening to them and driving their needs into the products we develop.

"Regional sales must bring urgency and tenacious sales execution to all we do for advertisers. In addition, these teams will leverage our unique and vast data resources to position Yahoo! as the place to connect with users and generate the best, measurable ROI on their adspend."

Parcot, who has been vice-president of sales since 2008, will lead EMEA on an interim basis while Yahoo searches for a new leader for the region.

Rich Riley, who was EMEA managing director until very recently and is moving to New York "soon", has been appointed to lead the Americas region.

Thompson praised Riley and the team "responsible for extraordinary strides in EMEA in recent years, putting the region on a path of consistent engagement and revenue growth".

The regions division will be introduced alongside a consumer division and a technology division.

The consumer division will itself split into a media group led by Ross Levinsohn, a connections group led by Shashi Seth and a commerce group with a leader to be named "shortly".

‘Connections’ encapsulates services such as Mail, Messenger, Flickr and Answers, and Thompson wrote its "highest priority … will be to think well beyond how users search, communicate and share online today".

The technology division includes Yahoo’s ad exchange, the Right Media Exchange (RMX) and user data and analytics.

The company is still searching for a chief marketing officer but has appointed Penny Baldwin as interim leader for its corporate marketing and communications teams.

The chief product officer Blake Irving is leaving the company. The new structure decentralises product development, spreading the function around the three main divisions.

Follow Daniel Farey-Jones on Twitter @danfareyjones


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Share
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.

Share
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Share

Get news by email