Stuff magazine launches monthly iPad edition

Stuff, the gadget magazine, has launched a monthly iPad edition, the first fully interactive magazine to come from Haymarket Media Group.

Stuff: gadget magazine launches iPad edition
Stuff: gadget magazine launches iPad edition

The first issue includes an in-depth test of the new iPad incorporating video, a feature on the world's best smartphones, and 'Gadget Easter Eggs', a compendium of hidden features and in-jokes from the history of technology and media.

Advertisers include LG and there are a number of exclusive interactive promotions that have been developed by Haymarket’s creative solutions team.

Martyn Jones, publishing director at Stuff, said: "This is a significant milestone for the world's biggest gadget magazine. It marks our ambition to evolve across exciting emerging formats, and to reach new consumers.

"Our readers are tech-savvy, early adopters and iPad now delivers global scale, so we anticipate making a significant impact in this market, while complementing our healthy print and web audiences."

The iPad edition will be available monthly, coinciding with publication of the print edition.

Single issues of the iPad edition will cost £2.99, while a 12-month subscription costs £23.99. People who already subscribe to Stuff magazine will be able to download the iPad version for free for six months.

It is the biggest change for the magazine since the print version was revamped in 2009.

Stuff's ABC for the July-December 2011 period was 80,226 copies, down 13.7% year on year.

Haymarket Media Group is the owner of Media Week and Brand Republic.

Follow Nick Batten on Twitter @NickBatten2


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email