C4's Undateables campaign attracts 20 complaints

Channel 4's ad campaign for its dating documentary 'The Undateables' could be investigated by the Advertising Standards Authority after the ad watchdog received 20 complaints.

Carolyne: from C4's 'The Undateables'
Carolyne: from C4's 'The Undateables'

The ad campaign features photographs of people from the show with the tagline "Love is blind, disfigured, autistic...".

A spokesman for the ASA confirmed it had received 20 complaints about the ads and is currently considering whether to launch a full investigation.

The general nature of the complaints were that the ads are inappropriate and offensive to people with disabilities. It was also criticised for reinforcing negative stereotypes and implying people with disabilities are "undateable".

The series follows people with challenging conditions such as Aspergers, Tourettes, facial disfigurements and brittle bone disease as they try to find love.

It is the second controversial ad campaign from Channel 4 this year. In February the ASA decided not to investigate a Channel 4 ad campaign for 'Big Fat Gypsy Weddings' despite receiving 316 complaints.

A Channel 4 spokeswoman said: "This affectionate and thought-provoking series follows a group of people who say their ability to form relationships is affected by an impairment of challenging condition, and charts their quest to find love.

"Both the marketing campaign and the programme title are intended to challenge preconceptions about disability and we hope that the attention around the series will help stimulate debate around some of the important issues the programme touches on.

"Everyone featured in the marketing campaign saw posters before they went up and was happy to be included.

"Several contributors have since told us that they found the whole experience incredibly positive."

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Neptune ascends White Cliffs of Dover for National Trust campaign

Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of HarperCollins' new Hercule Poirot mystery.

Tech viewpoint on festivals

Get news by email