Elle to make David Beckham first solo male cover star

Elle, the UK fashion and beauty magazine published by Hearst Magazines UK, has revealed that footballer David Beckham will feature as its first solo male cover star.

Elle: July issue to break with tradition and have David Beckham as solo male cover star
Elle: July issue to break with tradition and have David Beckham as solo male cover star

Elle, which usually features female celebrities and models on its cover, has broken with tradition in a nod to the 2012 Olympic Games.

The July issue of Elle goes on sale on 30 May and reaches subscribers on 28 May.

Usually a fiercely guarded secret among glossy magazines, Elle has not only announced the identity of its cover star ahead of publication, but is also giving its Twitter followers exclusive access to the Beckham cover shoot today (10 April).

It is repeating a strategy it came up with last month when it announced Kristen Stewart as the star of its June issue.

At 8pm today UK time, ELLE will stream live behind-the-scenes stills from the Beckham cover shoot in Los Angeles, via Twitter @ELLEuk, #BeckhamELLE, and www.elleuk.com.

Lorraine Candy, editor-in-chief of Elle, said: "David Beckham is a national hero, so we saw an opportunity to shoot a celebratory cover to support an historical and patriotic year. He is an icon and Elle is known for featuring icons on its cover.

"This is a first for us on the newsstand and I believe he is loved by men and women alike. Anyway, who doesn't want to see a picture of one of the world's most handsome men on the front cover of a magazine? It will be a collector's issue."

Beckham said he was honoured to have been asked to be the first the first-ever solo male fashion cover and described Elle as a "prestigious magazine with international recognition".

Follow Nick Batten on Twitter @NickBatten2


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

Share
Brands on Buzzfeed: Just add puppy GIFs

Brands on Buzzfeed: Just add puppy GIFs

We take a look at McVitie's posts on Buzzfeed (a long look, puppies are involved), James Cordon's bod and an even longer look at April Fool's Day pranks over the past decade.

Share
Martin Sorrell: Advocacy is part of advertising

Martin Sorrell: Advocacy is part of advertising

Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.

Share

Get news by email