Multitrip.com in tie-up with Real Radio

Insurance brand Multitrip.com has secured a tie-up with Real Radio as part of radio and outdoor activity planned by The Media Agency Group.

Real Radio: ties-up with Multitrip
Real Radio: ties-up with Multitrip

The brand, which is owned by Blue Insurances, yesterday started a four-month airtime deal with the GMG Radio-owned radio brand.

It is sponsoring Real Radio North West’s Cash Calls, where listeners are invited to guess the amount of money to be won every hour between 8am and 6pm each weekday.

As well as sponsor credits, Real Radio will include in-show features and holiday giveaways promoting Multitrip.com as its preferred holiday insurance provider. The brand will then cover the travelling winners.

The deal includes 30-second ads and trails encouraging listeners to visit a bespoke microsite for Multitrip.com.

To launch the campaign Multitrip.com has full sponsorship of Real Radio's channel on UK RadioPlayer and takeover of the Real Radio homepage with their advert and design. Social media promotion will run throughout the four month airtime.

The Media Agency Group has also booked a nationwide outdoor advertising campaign running in five key airports and on buses across the UK.

Yvonne McCusker, radio sales manager at Radio Airtime Media, The Media Agency Group's radio division, said: "Direct communications are a vital tool when influencing consumers' behaviour and encouraging them to potentially switch insurance providers, or take a policy with a new company."

Follow Nick Batten on Twitter @NickBatten2

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email