Virgin Media sponsors the Red Devils

Virgin Media has signed up to sponsor the Red Devils, the British Army freefall team, for the next 12 months.

Red Devils: backed by Virgin Media
Red Devils: backed by Virgin Media

As part of the sponsorship, Virgin Media will be providing the team of 12 with BlackBerry Curve 3G handset packages, to help them stay connected when travelling.

A Virgin Media logo will also feature on the Red Devils' jumpsuits and there will be branding on the team's website.

Graeme Oxby, executive director of mobile and home phone at Virgin Media, said: "The Red Devils are a fantastic example of team work and ambition and what better fit for two red, British, superfast brands."

Other Red Devil sponsors include Kukri Sports, Seat and Bloc Eyeware.

In November last year, Virgin Media announced it was supporting the Dallagio Flintoff Cycle Slam, which will see the sports stars and a team of 250 cycle from Greece to London and takes place this month.

Last month, Virgin Media announced it would be bringing Wi-Fi to the London Underground, initially free to everyone during the London 2012 Olympics but later at a cost for non-Virgin Media customers.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pinnington departs Havas after 30 years

Pinnington departs Havas after 30 years

Chris Pinnington, the global chief operating officer at Havas Worldwide, is stepping down after 30 years at the company.

Share
Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

Share
New Look prepares for media review

New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.

Share

Get news by email