Virgin Media sponsors the Red Devils

Virgin Media has signed up to sponsor the Red Devils, the British Army freefall team, for the next 12 months.

Red Devils: backed by Virgin Media
Red Devils: backed by Virgin Media

As part of the sponsorship, Virgin Media will be providing the team of 12 with BlackBerry Curve 3G handset packages, to help them stay connected when travelling.

A Virgin Media logo will also feature on the Red Devils' jumpsuits and there will be branding on the team's website.

Graeme Oxby, executive director of mobile and home phone at Virgin Media, said: "The Red Devils are a fantastic example of team work and ambition and what better fit for two red, British, superfast brands."

Other Red Devil sponsors include Kukri Sports, Seat and Bloc Eyeware.

In November last year, Virgin Media announced it was supporting the Dallagio Flintoff Cycle Slam, which will see the sports stars and a team of 250 cycle from Greece to London and takes place this month.

Last month, Virgin Media announced it would be bringing Wi-Fi to the London Underground, initially free to everyone during the London 2012 Olympics but later at a cost for non-Virgin Media customers.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email