Vevo claims 23% user growth one year after launch

Vevo, the online music video service, has revealed video streaming on the site has increased 120% since it launched a year ago, reaching 177 million streams in January 2012, with mobile and tablets driving growth.

Labrinth: launched Vevo's ‘lift’ initiative
Labrinth: launched Vevo's ‘lift’ initiative

According to its first major report on usage stats, which uses a combination of metrics including Flurry, comScore Video Metrix, Facebook Insights and Vevo's internal data, the service now reaches nearly 12 million unique visitors in the UK every month, a 23% increase since launch.

It claims growth has come from the expansion of the service to more platforms and sites, as well as its growing library of UK-centric content.

Vevo said viewer engagement is increasing, with an average of 15 videos watched per viewer in a month. In January 2012 each user watch an average of 70 minutes of video, with the greatest amount of time spent viewing music videos via mobile and tablet devices.

The report stated that mobile streams have doubled since it launched in the UK, to 12.5 million for January 2012, while the mobile app has received 1.4 million downloads.

Vevo, which has a large presence on Facebook, claims 7,500 acts have installed 'Vevo for Artists'. It said it has achieved a 61% uplift in impressions in published stories on Facebook since it integrated the service with Open Graph last October.

Vevo has partnerships with Universal Music Group, Sony Music Entertainment, EMI and many independent labels, to provide a library of 45,000 videos from more than 11,000 artists.

Since launch, Vevo said it has worked with 50 brand partners including Coca-Cola, BT, Unilever and McDonalds. It was also the official online video partner of the Brit Awards.

In the past year, Vevo has expanded the UK service to include features from the US version, including its 'Lift' promotion for emerging artists, launched by Sony Music artist Labrinth.

Last month, Vevo relaunched the service, adding a larger player and additional news and information about a about artists and playlists, devised from a user’s Facebook "likes" and iTunes library.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Virgin, Baileys and Camelot join the line-up at Media360

Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

Share
My Media Week: Paul Mead

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

Share
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share

Get news by email